Local Business Marketing

Step-by-Step Guide to Creating a Google My Business Listing

Help nearby customers discover your sublimation or custom printing business through Google Search and Maps.

Improve Local Visibility

Bring More Local Customers to Your Door

Looking to improve your online visibility and attract more customers to your sublimation printing business? One of the most effective ways to drive local business to your door is by setting up a Google My Business (GMB) listing, now known as a Google Business Profile.

Two of the most important searches for a brick-and-mortar sublimation print shop are “custom product printing near me” and “custom printing near me.” These searches indicate that the user is looking to buy something, and Google prioritizes businesses that can provide a useful local answer.

This guide walks through creating and verifying your listing, then explains how to optimize it and make it stand out to potential customers.

Steps for Creating a Google My Business Listing

Go to google.com/business and sign in with your Google account. If you do not have an account, you can create one for free.
Click Manage now to begin setting up your Google My Business listing.
Enter your business name and address. Add the most accurate category and a description of what you do. Make the information match your website.
Verify your business using one of the options Google provides. This may involve a postcard containing a verification code or verification by phone. Follow the process through to completion.
Add photos of your business, products, and services. These images appear on your listing and help customers understand what you offer. Google favors active listings with useful photos.
Set your business hours and add your website, phone number, and other relevant contact information.

After completing the necessary steps, review and publish your listing. It can then appear when potential customers search for your business on Google.

Why Is a Google My Business Listing Important?

A Google Business Profile helps improve your visibility on Google Search and Maps. When people search for businesses in your area, your listing can appear in local results and make it easier for customers to find you.

Essential Information

Show your hours, contact details, products, services, and website in one convenient place.

Customer Reviews

Positive ratings can strengthen credibility and influence a potential customer’s decision.

Useful Insights

See how customers find your listing and how they interact with your business online.

These insights can help you evaluate your online presence and make informed decisions about how to improve it.

I Created a Google My Business Listing. Now What?

As your listing matures, you should begin seeing traffic from local search users. You may also attract out-of-town visitors searching before they arrive in your area. These are warm prospects—ask questions, learn what they need, and give them a reason to recommend you to local friends and family.

Ideally, your business profile will appear near the top of the local results and your website will appear directly below it. Make sure the information on your listing and website matches, and keep both updated.

Follow these steps consistently and your local visibility can improve sooner than you might expect. Keep on pressing!